Disloyalty card
This is brilliant.
A very interesting twist on the usual loyalty scheme to get people to try quality coffee independent shops. http://www.jimseven.com/2009/12/17/gwilyms-disloyalty-card/ The idea is simple: If you go and drink coffee at 8 interesting, quality focused cafes around (mostly) East London then Gwilym Davies, the current World Barista Champion, will say thank you by making you a coffee for free.
A very interesting twist on the usual loyalty scheme to get people to try quality coffee independent shops. http://www.jimseven.com/2009/12/17/gwilyms-disloyalty-card/ The idea is simple: If you go and drink coffee at 8 interesting, quality focused cafes around (mostly) East London then Gwilym Davies, the current World Barista Champion, will say thank you by making you a coffee for free.
